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Growth Strategy & Ecommerce
Market expansion, go-to-market strategy, ecommerce economics, acquisition planning and growth roadmaps.
PRACTICAL EXPERTISE. MEASURABLE IMPACT.
Advisory & Consulting
Senior-level ecommerce and digital-growth support for businesses that need expertise without a full-time executive hire.
I work selectively with businesses that need practical, senior-level help solving growth challenges, improving marketing performance, strengthening measurement or building capabilities that can scale.
Strategy.Execution.Growth.What’s next?
How I Can Help
PRACTICAL SUPPORT. REAL IMPACT.◎
Performance Marketing & Measurement
Paid media strategy and execution, channel optimization, MMM and incrementality thinking, attribution, forecasting and profitability analysis.
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Analytics, CRO & Reporting
GA4, reporting and dashboards, experimentation, conversion optimization and turning data into actionable growth strategy.
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Marketing Operations & Capability Building
Process improvement, reporting, vendor and agency management, team development and building scalable marketing capabilities.
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Fractional Leadership & Advisory
Short- or long-term executive guidance to solve a focused challenge, strengthen decision-making or support a team through change.
Who I Work With
A GOOD FIT DRIVES BETTER RESULTS.Consumer & DTC Brands
Brands looking to accelerate ecommerce growth, sharpen acquisition economics or improve digital performance.
Ecommerce Businesses
Businesses that need senior-level marketing expertise, practical execution and clear prioritization.
Leadership Teams in Transition
Organizations that need interim perspective, a senior operating partner or help building internal capabilities.
Engagement Options
RIGHT-SIZED FOR THE NEED.◎
Strategic Advisory
High-level guidance, planning, decision support and recurring executive perspective.
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Project-Based
Focused work around a defined initiative, opportunity, measurement challenge or growth problem.
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Fractional Leadership
Part-time executive support over an agreed period to lead or augment the marketing organization.
Why Work With Me
- 20+ years across ecommerce and digital growth
- Operator background with P&L and commercial accountability
- Hands-on performance depth plus executive-level strategy
- Track record of measurable revenue and efficiency gains
- Experience leading teams, agencies, clients and cross-functional partners
Let’s Discuss Your Opportunity
If you’re exploring an advisory engagement, need senior-level ecommerce or digital-growth support, or simply want to exchange ideas, I’d be glad to connect.
Get In Touch →